by Susan Bateman on February 2, 2012
You have a great business that you love and have been building over the past several years, or months, or maybe just a few weeks. In launching your business, you have spent a lot of money on direct mail marketing tactics that did not work. You may have then tried Internet marketing, and that did not produce the staggering success stories that you had heard. Your next silver bullet was viral marketing. Nope, this still did not produce the desired results for your business. In business, we all have this one thing in common – the challenge of finding and gaining new clients and customers. How do we best accomplish this?
by Susan Bateman on January 21, 2012
Tom Hopkins, who built a real estate empire, discovered early in his career the top producers sent thank you notes. If the top producers sent 1-2 per day, Tom was going to send 10. Within 5 years, Tom achieved annual sales volume of over $14 million dollars. He developed the thank you note habit and contributes this habit to creating a business built on 99% warm referrals.
The following is from “Developing the Thank You Note Habit” By Tom Hopkins (permission to reprint granted online by Tom Hopkins International, Inc.).
- Telephone Contact. Thank you for talking with me on the telephone. In today’s business world, time is precious. You can rest assured that I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business relationship. [click to read the entire article...]
by Susan Bateman on January 21, 2012
Want to feel better about yourself and your life? Start by making a habit of expressing your appreciation and gratitude for your friends, family and clients. How does something become a habit? You have a plan that leads to daily action steps. The following will outline an appreciation marketing plan for you to jumpstart your efforts.
I. First Thing First: Write Down your Goals
Why do you even want to do any of this? What is it that you wish to accomplish with your business? What is it that you wish to accomplish in your personal life? This is not a trivial exercise. Writing your goals down is the first step to any action. The more time you spend in thinking about this step, and the more details you add, the more likely you will achieve them.
A commonly cited business school study found:
